Web Page Body
If you are using an HTML editor, like FrontPage, you may not even realize that all of what you see in your editor goes between a pair of HTML tags called [body] and [/body]. Everything between these tags are what you see when your Webpage is displayed in a Web browser.
Within the Body tags there are a number of other tags. The primary ones are:
| Ways To Highlight Keywords |
| Paragraphs |
[p] [/p] |
| Heading |
[h1] [/h1] |
| Bold |
[b] [/b] |
| Underscore |
[u] [/u] |
| Links |
[a href=/mylink.htm]Link Text[/a] |
| Italics |
[em] [/em] |
| Font Color |
[font color='blue'] [/font] |
Why is it important to know this? You see, each of these tags treats the text it is acting upon as a separate item. When the search engines come to your site, they see a bunch of items. If your keywords keep showing up as different items, then the search engine will consider your keywords more strongly that other text it finds on your Webpage.
Let's look at an Example. The first example is the last word of the last sentence. The Bold tag has been applied to the word 'Example'. When a search engine comes to this page it will read and interperete this paragraph up to that word as a single item. It then looks at the next item, which is the word 'Example' and interperets it all by itself. Then the rest of this pragraph is interpreted as another item.
If the above paragras was the only paragraph on the Webpage, the word 'Example' would carry a lot of weight. Now you might think that this is especially true since the word 'example' is listed 4 times. However, the page would probably be penalized because the word was used too often. Remember do not overuse a keyword.
This is why it is important NOT highlight non-Keywords. Or at the very least highligh them as little as possible.
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